Chapter I — The Brief
Claude Design is a portable Claude skill — a SKILL.md plus a handful of on-demand references — that turns the model into a senior designer the moment your request sounds like design. Not a bigger model, not a new tool. A different set of defaults.
Once loaded, the skill rewires Claude's instincts. Before assuming anything about a named product it runs a search. Before reaching for colour and font it gathers logos, product shots, and UI screenshots. Before committing to a style it proposes three directions and waits.
The output is not prettier, exactly. It is more committed. Every choice cites a system; every variation holds to that system's rules.
"The default failure mode of AI design is not ugliness — it is sameness." — Rev 01 · 2026